Selecting a new chief executive is one of the most consequential decisions a board of directors will ever make. In today’s environment, defined by rapid disruption, shifting stakeholder expectations, and relentless competition, the margin for error has never been smaller.
Across industries, organizations are facing a common reality: growth opportunities are abundant, but leadership is often the limiting factor. What made a CEO successful in the past is no longer sufficient. Operational excellence alone is not enough. Market position alone is not durable. And experience alone is not predictive.
The modern CEO must operate at the intersection of strategy, culture, technology, and execution.
In response, boards are redefining what they look for in leadership. Extensive research and executive assessment work consistently point to three essential competency areas that distinguish top performing CEOs: Connect, Adapt, and Deliver.
CONNECT: Influence People. Build Trust. Unite the Organization.
Today’s CEO is not just a strategist. They are the central force aligning a complex ecosystem of stakeholders.
The most effective leaders connect authentically with employees, customers, investors, partners, and boards. They do not rely on authority. They earn followership. They inspire belief, align teams around a shared purpose, and create trust in moments that matter most.
Command and control leadership is obsolete. High performing CEOs lead through clarity, transparency, and emotional intelligence. They communicate with precision, especially under pressure. They take accountability. And they create environments where people feel heard, valued, and motivated to perform.
The role requires exceptional relationship building. CEOs today operate within increasingly complex stakeholder networks, both internal and external. The ability to navigate competing interests, build alignment, and maintain credibility across constituencies is critical.
Bottom line: The next CEO must unify, not just manage, the organization. They must build trust at scale and mobilize people behind a shared mission.
ADAPT: See Around Corners. Embrace Change. Lead Transformation.
Every industry is being reshaped by technology, data, and evolving customer expectations. The pace of change is accelerating, and standing still is not an option.
The best CEOs are not just operators. They are forward looking, adaptive leaders. They anticipate disruption, ask the right questions, and act decisively ahead of the curve. They are comfortable challenging legacy assumptions and redefining business models when necessary.
Importantly, they do not need to be technical experts, but they must be technologically fluent. They understand how digital, data, and artificial intelligence shape competitive advantage. They surround themselves with strong experts and make informed, strategic bets on the future.
Adaptability also means leading through uncertainty. Whether navigating macroeconomic volatility, regulatory shifts, or societal expectations, great CEOs maintain focus while driving meaningful change. They balance resilience with urgency.
Boards should also consider non traditional backgrounds. Leaders from adjacent industries often bring fresh perspectives and innovative approaches that legacy operators may not. Bottom line: Boards should prioritize CEOs who can evolve the organization before external forces force change upon it.
DELIVER: Execute Relentlessly. Build Elite Teams. Drive Results.
Ultimately, leadership is measured by outcomes.
The modern CEO must translate vision into results, consistently and at scale. This requires operational discipline, clear accountability, and the ability to execute against both short term priorities and long term strategy.
Financial acumen is essential. CEOs must understand the key drivers of value creation, including growth, margins, capital allocation, and risk. They do not need to be financial experts, but they must lead with a strong command of the business.
Equally important is talent. High performing CEOs build and develop exceptional leadership teams. They attract strong operators, empower them, and hold them to high standards. They create cultures of performance, accountability, and continuous improvement.
They are decisive when it matters, making tough calls on people, priorities, and investments. They actively shape culture, recognizing that sustained performance is rooted in organizational health.
Diversity of thought, experience, and background is not optional. It is a competitive advantage that drives better decision making and stronger outcomes.
Bottom line: Boards must prioritize CEOs who deliver measurable performance while building organizations capable of sustaining it.
The Takeaway
What separates a good CEO from a great one today is not pedigree or charisma alone. It is a powerful combination of connection, adaptability, and execution.
The best CEOs are:
Connectors who align people and build trust
Adapters who lead transformation and anticipate change
Deliverers who execute and drive sustained performance
They unify organizations, lead through disruption, and raise the standard of performance across the enterprise.
For boards, the implication is clear. CEO selection can no longer rely on intuition or legacy profiles. It requires a rigorous, forward looking assessment of leadership capability aligned to the demands of the future.
The stakes are simply too high to get it wrong.
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Brett Stephens is the CEO of RSR Partners and helps lead the firm’s Board & CEO Services.
RSR Partners is a boutique professional services firm headquartered in Greenwich, CT, that specializes in helping Boards and CEOs with their most critical recruiting, selection, and succession needs. The firm was founded in 1993 by industry icon and Chairman Emeritus, Russell S. Reynolds, Jr. Over the past 30 years, the firm has conducted thousands of projects for Boards and CEOs at public, private equity owned, and family-owned businesses across a range of industries including asset management, consumer markets and enterprises, financial services, healthcare, industrial, marketing and digital, and technology. To learn more about RSR Partners, click here.
Governance has meaning only when a board confronts uncomfortable questions honestly. Much of what passes for governance—process, cadence, reporting—accumulates regardless. Stewardship begins only when a board takes responsibility for what must be preserved, and what must change, so that the enterprise’s continuity is meaningful rather than merely nominal.
Stewardship is often confused with preservation. Boards frequently mistake habit for purpose and continuity for stewardship when they are really protecting familiarity—structures, roles, and assumptions that once worked but may no longer. Stewardship is not concerned with preserving form so much as with preserving the enterprise’s capacity.
That distinction matters because endurance, by itself, is never the point. What ultimately justifies continuity is whether the enterprise continues to serve a purpose worth carrying forward. When continuity becomes the objective rather than something ordered to purpose, governance begins to turn inward. Institutions begin protecting themselves rather than the work they exist to do.
Not every enterprise should last forever. Some should transform, others should combine with different institutions, and a few are best served by the harder work of ending well rather than lingering badly. Those outcomes are often treated as failures of stewardship, when in reality they are sometimes its clearest expression. Without a purpose worth carrying forward, endurance gradually gives way to inertia.
Purpose, when taken seriously, is never abstract. Every enterprise sits within a web of human reliance: employees whose livelihoods depend on it, customers who rely on and trust it, suppliers who plan around it, and communities shaped by its presence. Whether boards acknowledge this explicitly or not, the web of human reliance is already part of its purpose. Ignoring that reality does not make decisions more objective, but it does make them less attentive to the obligations they carry.
Including the web of human reliance in the enterprise’s purpose does not excuse underperformance; it raises the standard. A business that cannot remain economically strong will fail those who depend on it faster than one willing to change in uncomfortable ways. An enterprise that cannot remain economically strong will not be able to honor the obligations it carries, regardless of the purposes it claims.
Stewardship becomes demanding precisely because boards are always operating under constraint, required to act with incomplete information, limited time, and competing obligations. There is no framework that resolves the trade-offs between continuity and change, performance and patience, people and capital. There is only judgment, exercised repeatedly, and ownership of the consequences that follow.
In practice, that judgment is most often expressed through disciplined inquiry rather than insistent direction. The most effective board members are rarely the most prescriptive. Their contribution lies in the questions they ask—questions management cannot easily sidestep and questions other directors may hesitate to raise. Over time, those questions shape decisions more profoundly than instruction ever could.
This does not mean boards never give guidance. At true inflection points—strategic shifts, leadership transitions, distress—direct guidance is part of the job. But when boards default to instruction rather than inquiry, they often undermine the accountability they are meant to reinforce. Asking questions is essential governance, because it leaves ownership of action and outcome with those charged to carry it.
Disciplined inquiry only works when it is backed by real authority. The board’s questions carry weight because they exist in the shadow of its most serious responsibility: the selection, evaluation, and, when necessary, removal of the CEO. That responsibility should be exercised rarely and deliberately, but it cannot be treated as unthinkable. A board unwilling to contemplate CEO change is not stewarding the enterprise so much as avoiding the responsibility that authority entails.
Pressure alone cannot sustain stewardship, because boards that never affirm quietly erode their own authority. Stewardship therefore requires boards to say, explicitly and without hedging, when they believe the enterprise is being led well and in the right direction. That affirmation is neither permanent nor unconditional, but it signals shared ownership of the strategy and its risks, and it gives management the confidence to act decisively rather than defensively. Over time, inquiry draws its force from affirmation that has been earned, and accountability becomes credible only where support has been real.
Different ownership structures fail stewardship in different ways. Family enterprises often struggle with avoidance born of personal and relational proximity. Public companies are tempted to substitute defensibility for judgment under constant scrutiny. Other ownership models are structured around deliberately shorter horizons. The contexts differ, and so do the pressures they produce, yet the underlying burden of stewardship does not disappear. Stewardship rarely proceeds comfortably. It resists the promise of certainty without responsibility, change without cost, or endurance without purpose, and in doing so it requires patience, friction, and a willingness to act without the assurance of immediate understanding.
Stewardship is less something to be implemented than a way of proceeding, shaped through judgment exercised over time. It asks boards and owners to decide with the future in mind, to change what must be changed to preserve what matters, and to accept that responsibility cannot be fully hedged or explained away.
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Thames Fulton is a senior member of the firm’s Board Recruiting practice. He also supports the firm’s Chief Executive Officers, Industrial Technology, and Family-Owned Businesses practices. He is a functional specialist working on board recruiting, corporate governance consulting, and best-in-class succession planning for both board members and CEOs. He serves as a board- and CEO-level advisor assisting clients with ascertaining and recruiting the optimum balance of skills and experience required to build robust and effective boards and corporate governance processes in support of successful businesses.
The C-suite landscape is fundamentally reshaped. It’s no longer enough to hire for deep functional expertise; today’s challenges demand a new blend of tech fluency, strategic foresight, and cross-functional agility. As we head into 2026, many organizations face a critical talent gap: finding leaders equipped to govern a world that didn’t even exist last year.
This shift is perhaps most evident in the marketing function, where the role has exploded in scope.
The CMO’s Evolution from Brand Steward to Growth Engine
The modern CMO is rapidly becoming the Chief Growth Officer (CGO), focusing on: Revenue Accountability: Direct ROI and P&L Ownership—making marketing a true financial partner to the CFO.
To meet these expanded expectations across the entire C-suite, the search has intensified for a new kind of executive.
The true talent gap is not about finding experienced leaders, but those with the propensity to adapt to rapid change and ambiguity. The new C-suite profile demands these critical competencies:
Organizations that proactively invest in reskilling current executives and strategically recruiting leaders who embody this new, future-forward profile will be the ones that define the new era.
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Kimberly Melcer leads the firm’s Marketing practice. She specializes in recruiting for C-suite roles across the AdTech, MarTech, digital, and marketing sectors at start-ups, privately held companies, and public organizations.
Selecting a new chief executive is one of the most consequential decisions a board of directors will ever make. In the high-stakes world of sports, where multi-billion-dollar franchises and passionate fan bases hang in the balance, choosing the right leader is especially critical. In fact, many sports organizations today find that talent at the top is the key constraint on growth – the business of sports is booming, yet teams often struggle to capitalize on opportunities because they lack the right leadership. The mandate for modern sports CEOs has expanded beyond winning championships; they must also drive business success in an era of rapid change. What made a sports CEO successful in the past is no longer a guarantee of success going forward: Previously, sporting success led to business success. No longer. In the face of a digital technology and data revolution, evolving ownership structures, and changing consumer demands, clubs must now achieve greater business success to compete more effectively in the sporting arena. In this environment, boards of U.S. sports organizations and associations are redefining what they look for in a chief executive. Extensive research and leadership assessments show that the most effective leaders excel in three broad competency areas: Connect, Adapt, and Deliver. Below, we break down these three categories – and the key characteristics within each – that boards should prioritize when scouting the next CEO.
CONNECT: Influence People. Build Trust. Unite the Team.
In sports, the CEO isn’t just a strategist—they’re a symbol. The best leaders connect emotionally with players, employees, fans, sponsors, and civic leaders. They don’t dictate—they inspire.
Forget command-and-control. Today’s CEOs succeed by earning trust, modeling values, and rallying people around a shared vision. Emotional intelligence, integrity, and clear, transparent communication are non-negotiable. When things go sideways (and they always do), it’s the leader who can speak with clarity, take responsibility, and keep stakeholders aligned who wins the day.
Relationship-building is key. The sports CEO sits at the center of a complex stakeholder web. From locker rooms to city hall, media rooms to boardrooms, this job requires diplomacy, empathy, and presence. Boards should look for someone who actively listens, shows up for their people, and knows how to build bridges across divides.
Bottom line: Your next CEO must be more than a manager. They need to inspire belief—and unify the entire ecosystem behind the mission.
ADAPT: See Around Corners. Embrace Change. Lead the Pivot.
The business of sports is evolving faster than the game itself. Streaming, AI, NIL, esports, fan data, sports betting, league realignments—this is not the world of your last CEO. The next one must be wired for transformation.
Great CEOs aren’t necessarily tech experts, but they are tech-savvy. They ask the right questions, understand disruption, and move early. They’re agile thinkers who challenge the status quo, push boundaries, and bet on the future. They also know how to spot opportunities others miss—whether it’s rethinking revenue models or building deeper fan engagement in digital channels.
Crucially, today’s CEOs must lead through turbulence. Whether it’s navigating a pandemic, social justice demands, or college athletics upheaval, leaders must stay grounded while driving big, uncomfortable change. Case in point: the NCAA’s hiring of former Governor Charlie Baker, a leader known for cutting through chaos and building broad consensus. That’s adaptive leadership in action.
And sometimes, boards need to look beyond the sports world. Top leaders from tech, media, and entertainment bring bold new playbooks that traditional executives can’t match. Diversity of thought is no longer a bonus—it’s a strategic asset.
Bottom line: Boards should seek bold, forward-facing leaders who can evolve the organization before the market forces them to.
DELIVER: Execute Relentlessly. Build Elite Teams. Raise the Bar.
In the end, it all comes down to results. Today’s sports CEO must do more than set the vision—they have to make it real. That means delivering both competitive performance and commercial growth.
Execution matters. Boards should demand CEOs who can build operational discipline, drive accountability, and scale what works. Financial fluency is key. Your CEO doesn’t need to be a CFO, but they better understand budgets, margins, revenue levers, and risk.
But results aren’t achieved solo. Great CEOs attract, develop, and empower high-performing teams. Think head coach—but for the front office. They hire leaders who challenge them. They foster a culture of curiosity, collaboration, and continuous improvement. They know when to make the hard calls and when to back their people.
Top-performing cultures don’t happen by accident. Elite CEOs intentionally shape them. They set standards, recognize excellence, and remove mediocrity. Diversity and inclusion aren’t PR boxes to check—they’re how you get better ideas and stronger execution.
Bottom line: Boards must prioritize leaders who deliver—measurable growth, organizational excellence, and a culture built for sustained performance.
The Takeaway
What separates a good CEO from a great one in sports today? It’s not pedigree. It’s not just charisma. It’s a rare mix of influence, adaptability, and relentless execution.
The CEOs who excel are connectors, transformers, and finishers. They turn fractured organizations into unified movements. They don’t just ride change—they lead it. And they hold themselves and their teams to the highest standard of performance, every single day.
Boards of U.S. sports organizations—whether pro franchises, leagues, or governing bodies—need to get sharper, faster, and more strategic in how they assess leadership. The stakes are too high to rely on gut feel or the same old playbook.
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Brett Stephens is the CEO of RSR Partners and helps lead the firm’s Board & CEO Services.
RSR Partners is a boutique professional services firm headquartered in Greenwich, CT, that specializes in helping Boards and CEOs with their most critical recruiting, selection, and succession needs. The firm was founded in 1993 by industry icon and Chairman Emeritus, Russell S. Reynolds, Jr. Over the past 30 years, the firm has conducted thousands of projects for Boards and CEOs at public, private equity owned, and family-owned businesses across a range of industries including asset management, consumer markets and enterprises, financial services, healthcare, industrial, marketing and digital, and technology. To learn more about RSR Partners, click here.
