Board Recruiting Practice Head Appointed to Forbes Steering Committee

Carter Burgess, head of our Board Recruiting Practice, has been appointed to the new Steering Committee of Forbes’ CMO Practice.

The Steering Committee consists of marketing measurement experts, board leaders, and academics who are working together with the Practice’s Advisory Board of leading CMOs and the Marketing Accountability Standards Board (MASB) to establish common sense ways to measure, communicate, and optimize the contribution of marketing investment to shareholder value.

Coupled with the Advisory Board, this Steering Committee will help guide the research, education, and advocacy efforts of Forbes’ Marketing Accountability Initiative.

Click here to meet the members of the Committee.

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