Market Overview 2018 | CMO, CGO, and President

Many world-class companies have redesigned the role of chief marketing officer and created the position of chief growth officer (CGO) at the corporate level. Explore how his evolution has implications on how the marketing function is managed, how it collaborates across functions, and the value it should bring.

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USTA 2016 Nielsen Men’s Pro Tennis Championship

Our Chicago office was proud to once again sponsor this year the U.S. Tennis Association’s 2016 Nielsen Men’s Pro Tennis Championship. Held at the A.C. Nielsen Tennis Center in Winnetka, Illinois, the tournament ran from July 4 through July 9. This one of a kind event attracts some of the finest tennis players in the […]

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Forbes | How Marketers Are Driving Growth Through Personalized Content

    In Forbes today, Brad McLane, our Chief Marketing Officers Practice leader and head of our Chicago office, is featured by Stephen Diorio, founder of the Brand Publishing Institute. In his piece, “How Marketers Are Driving Growth Through Personalized Content”, Diorio explores how delivering personalized experiences to customers is a top priority of marketers. […]

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Midyear Letter

Dear Clients and Friends: Entering the latter part of summer, we want to provide you an update on what has happened here at RSR Partners during the first half of 2015. While we felt the first quarter 0.7 percent GDP contraction in our business, we regained significant momentum in the second quarter. We are happy […]

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