Many world-class companies have redesigned the role of chief marketing officer and created the position of chief growth officer (CGO) at the corporate level. Explore how his evolution has implications on how the marketing function is managed, how it collaborates across functions, and the value it should bring.
Carter Burgess, head of our Board Recruiting Practice, has been appointed to the new Steering Committee of Forbes’ CMO Practice. The Steering Committee consists of marketing measurement experts, board leaders, and academics who are working together with the Practice’s Advisory Board of leading CMOs and the Marketing Accountability Standards Board (MASB) to establish common sense […]
Many brands are struggling to figure how to adapt their go-to-market and distribution models. This is especially the case given the explosion of direct mobile, social, and digital touch points, the evolution of the customer journey, and the growing demand for relevant, timely, and personalized content experiences. Next month in Miami, Florida, the Brand Publishing […]
In Forbes today, Brad McLane, our Chief Marketing Officers Practice leader and head of our Chicago office, is featured by Stephen Diorio, founder of the Brand Publishing Institute. In his piece, “How Marketers Are Driving Growth Through Personalized Content”, Diorio explores how delivering personalized experiences to customers is a top priority of marketers. […]
Why do marketers deserve more boardroom seats? And how does the CMO get to the table?
In his latest Forbes post, “13 People To Meet At CMO Summit 2015 In Singapore“, contributor Josh Steimle, CEO of digital marketing agency MWI, features Jim Whittle, head of our Japan Practice. As a leading marketer, Whittle will be presenting this fall at a global CMO summit in Singapore. Steimle writes, Those who aspire to […]
GREENWICH, Conn., Oct. 20, 2014 – RSR Partners, a leading board and executive search firm, announced today the appointment of Jim Whittle as Principal in the firm’s Chicago office with its Consumer Goods and Services and Healthcare Practices. Jim brings a long, successful career in senior leadership positions at global Fortune 500 and start-up companies […]
Brad McLane, head of RSR Partners’ Chief Marketing Officers Practice, as well as the firm’s Chicago office, recently moderated Bowery Capital’s 2013 CMO Summit, “The ‘Priceless’ Playbook: Balancing Near-Term Results & Long-Term Brand Vision”. Click here below to watch. CMO Summit 2013 – The “Priceless” Playbook: Balancing Near-Term Results & Long-Term Brand Vision from Bowery […]
Only one year ago we started seeing the Chief Marketing Officer role evolve and embrace many aspects of social media, thus creating what we and a few others called the Chief Community Officer role. We are now envisioning another permutation – Chief Curating Officer. What does this mean? Having abundant choice is all well and good, until it becomes mind numbing.