Many world-class companies have redesigned the role of chief marketing officer and created the position of chief growth officer (CGO) at the corporate level. Explore how his evolution has implications on how the marketing function is managed, how it collaborates across functions, and the value it should bring.
In their latest white paper, our Industrial Technology and Innovation Practice‘s Don McMurchy and Alan Renne untangle and demystify the complexities of digital to show that there is no true starting and endpoint on the digital journey. Writing in The Journey to Digital: You Are Further Along Than You Think, they state: “Digital is not a […]
Many brands are struggling to figure how to adapt their go-to-market and distribution models. This is especially the case given the explosion of direct mobile, social, and digital touch points, the evolution of the customer journey, and the growing demand for relevant, timely, and personalized content experiences. Next month in Miami, Florida, the Brand Publishing […]
Traditional processes and procedures are being disrupted by digital innovation and external connections with customers and vendors.
Brad McLane, head of both our Chief Marketing Officers Practice and Chicago office, is featured today in HSZ Media‘s “Chicagoland Top 40”, a special feature in HSZ’s latest issue of Executive Search Review. Read HSZ’s latest issue here below.