Trends in the C-Suite & The Role of Marketing

In recent years, the C-Suite landscape has experienced significant shifts, driven by macro trends, market dynamics, and technological advancements. As organizations navigate the post-COVID recovery phase, executives are reevaluating their strategies and priorities. In this article, we’ll explore key trends in marketing and digital leadership within the C-Suite.

1. Survival Mode

During the pandemic, organizations focused on survival. The primary concern was employee safety and maintaining business continuity. Executive searches slowed down, with a notable emphasis on CFO roles. Financial stability became paramount, and CFOs played a critical role in steering companies through uncertainty.

2. Stabilization and Profitability

As the market stabilized and supply chains realigned, companies regained profitability. However, this phase was just a stepping stone. Organizations needed to transition from survival mode to growth mode. As companies move to the next stage of growth, It is critical to have the right talent and leadership in place.  

3. The Role of Marketing

Digital marketing, once put on hold, is now back in the spotlight. Organizations recognize the need to leverage data, technology, and consumer insights to drive growth. Marketing leaders are at the forefront especially during this age of generative AI, pulling together data-driven strategies and customer-centric approaches.

4. The Multi-Disciplinary Marketing Executive

Today’s CMOs must wear multiple hats. They combine full-funnel marketing expertise with performance marketing skills. Additionally, they are commercially oriented, focusing on the consumer experience and the brand of the organization and its products and services. Agility, innovation, and data literacy are essential traits.

5. Owning the P&L

Perhaps the most significant shift is the expectation for marketing leaders to own a profit and loss (P&L) statement. This change aligns marketing with overall business operations, elevating the CMO’s role within the C-Suite.


In the ever-evolving C-Suite landscape, marketing and digital trends play a pivotal role. As organizations seek growth, they rely on agile, consumer-centric executives who understand both data and business operations.

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Kimberly Melcer is Head of the Marketing & Digitial practice at RSR Partners. She specializes in recruiting across all C-Suite level positions in the AdTech, MarTech, Digital, and Marketing industries at start-ups, privately held, and public organizations.

RSR Partners is a boutique professional services firm that specializes in helping Boards and CEOs with their most critical recruiting, selection, and succession needs. The firm was founded in 1993 by industry icon Russell S. Reynolds, Jr. The firm has conducted thousands of projects for Boards and CEOs across a range of functions and industries.

The RSR Partners Marketing and Digital team operates at the convergence of marketing, data, and technology. We understand the talent landscape and how to recruit top talent in this competitive market, and we successfully placed executives who exemplify the type of leader and culture carrier who can drive technological and digital transformation and growth.

RSR Partners Strengthens Capabilities with Kimberly Melcer

Greenwich, CT, March 1, 2023RSR Partners, a leading board recruiting and executive search firm, announced today that Kimberly Melcer has joined the firm to lead their Marketing & Digital practice. Kimberly specializes in identifying leaders with digital transformation capabilities across the C-Suite, and especially within the marketing function. She works with start-ups, privately held, and public organizations. She has extensive experience within the AdTech, MarTech, and broader consumer and marketing services industries.

Prior to joining RSR, Kimberly helped lead the Digital practice at Buffkin / Baker. She transitioned to executive recruiting following a marketing and merchandising career in the fashion industry, most recently serving as Vice President of Global Merchandising at Armani Exchange. She started her career in the Macy’s Buying Program and later led the marketing and merchandising team within the non-beauty business at Avon.

“Ability to drive technological and digital transformation is increasingly a skill our clients are looking for on their boards and their leadership teams,” stated Brett Stephens, Chief Executive Officer of RSR. “Kimberly’s experience deepens and enhances our ability to access the talent our clients need to be at the forefront of innovation. Kimberly is a fantastic addition to our team as we continue to build service offerings that complement our existing strengths and add value for our clients.”

“There are incredible opportunities for leaders who operate at the convergence of data, technology, and marketing,” said Kimberly, “and the MarTech and AdTech landscape continues to evolve and grow. I was attracted to RSR’s collaborative culture and entrepreneurial spirit, especially since this area of expertise is welcomed across the firm and interconnects with other C-Suite functions. I’m excited to be a part of the firm’s future and its continued success.”   

About RSR Partners

RSR Partners is a boutique professional services firm headquartered in Greenwich, CT, that specializes in helping Boards and CEOs with their most critical recruiting, selection, and succession needs. The firm was founded in 1993 by industry icon and Chairman Emeritus, Russell S. Reynolds, Jr. Over the past 30 years, the firm has conducted thousands of projects for Boards and CEOs at public, private equity owned, and family-owned businesses across a range of industries including consumer goods and services, financial services, healthcare, industrial, and technology. To learn more about RSR Partners, click here.


Lindsay Griesmeyer
+1 (203) 618-7076